Our Mission ...to create great products, support sustainable development and protect mother earth. ...to be a company known and respected for helping to reverse poverty and inspire individuals to create positive and lasting change. Our Vision ...to be a company known for consistently raising global awareness of people's individual power to effect change, socially, environmentally, culturally and economically, through inspiration and innovation. ...to be respected as a company who has integrity, vision and invests in people and in the future. To be respected for our moral convictions. The company will remind people of the ongoing need to reverse poverty and be associated with lasting improvement in the quality of life.